Brand · GTM · Growth · AI-Native

You shouldn't have to choose between
a brand that means something
and a system that runs.

Most strategists won't touch the infrastructure. Most technologists won't touch the story.
I do both.

Kevin Keohane. 20+ years. EY, Deloitte, Coca-Cola, GlaxoSmithKline, Royal Bank of Scotland. Fourteen years based in London at WPP and Publicis. Now AI-native and building the systems that make brand strategy run 160× faster.

Spokane, WA · Remote · US & EU · Senior advisory · Fractional CMO · Board roles

EY
Deloitte
Coca-Cola
GlaxoSmithKline
AstraZeneca
Royal Bank of Scotland
BP
BT Openreach
Workday
Commvault
KPMG
Vodafone
Shell
Syngenta
Simon Med
Securian Canada
Linedata
IEEE
EY
Deloitte
Coca-Cola
GlaxoSmithKline
AstraZeneca
Royal Bank of Scotland
BP
BT Openreach
Workday
Commvault
KPMG
Vodafone
Shell
Syngenta
Simon Med
Securian Canada
Linedata
IEEE

A career measured in
commercial outcomes

$30B
Global Rebrand Led
EY's "Building a Better Working World" — 150 countries, 300,000 people. A cold introduction became a $30M+ relationship sustained over 15 years.
40
Deloitte GTM Campaigns
In 8 years. AI/data ops, cloud alliances, government cyber, Workday ERP, Deloitte Operate. Revenue targets from $10M to $10B+. Agency named to the Deloitte roster on arrival.
160×
GTM Cycle Acceleration
Co-founded Go-to-Market Maven — an agentic AI GTM platform compressing full strategy cycles from weeks to one day. Revenue-generating. Adopted by InnovateINW's portfolio.
20+
Years · 5 Continents
Fourteen years based in London at WPP, Publicis, and a top-ranked UK management consultancy — then a decade building one of the US's most decorated independent GTM practices.
$1.3M
Practice Built from Zero
Built the GTM practice at PartnersCreative from $0 to $1.3M — no inherited accounts. Every engagement won through competitive pursuit. Agency named to Deloitte roster on arrival.
$30M+
EY · 15-Year Relationship
Initiated the EY relationship from a cold introduction. Built and sustained it to $30M+ over 15 years — one of the most enduring client relationships in the industry.
$millions
GSK · Global Market Access
Drove cross-functional alignment across research, clinical, regulatory, and finance to streamline global market access operations — delivering millions in saved time and resources.
$400M
EarthScope · Contract Retained
Worked closely with the CEO and proposal team to craft the winning strategy that retained a seven-year NSF, NASA, and NSA contract under competitive threat from Battelle.
Marketing & Brand Strategy Portfolio 20+ years of named engagements, client testimonials, and proof points — in one document
↓ Download Portfolio PDF

Selected voices

Kevin is a master in the art of joining things together. Not only does he know how to connect brand with business strategy and express it externally — he also knows how to align and transform an organisation internally to deliver those goals, while keeping things refreshingly simple.
Claire Ward
HR Communications Manager · Penguin Random House · Client
Keohanes don't come along every day. A great mix of creativity, rigour and insight makes him one of the best professionals I have ever interacted with.
Peter Bell
Managing Partner · Bell Brand Engagement · Manager
Kevin is a global player in the world of brands, internal communication and engagement — and an enduring one for good reason. In fields that tend towards the aspirational and ethereal, Kevin relentlessly keeps it real with grounded advice, sharp analysis, and recommendations that actually work.
Mike Klein, IABC Fellow
Editor-in-Chief · Strategic Magazine · Client